What is Ftprint
A community for positive business impact
- Victor Mithouard
on 2021-07-06
Our story
We started ftprint out of an urgent need we felt to help businesses better connect together to generate a positive impact on the planet & society.
Across the multiple businesses our team worked in, we found there was an increasing sense of urgency for brands to embrace a world-friendly purpose. However, this was not something that brands could do by themselves. It requires new forms of partnerships with organizations in the non for profit space as well as within their supply chain.
We surveyed 50+ business leaders across roles and industries, both in sustainability roles as well as in the business of building consumer brands (marketing, sales, R&D, leadership). And identified three distinct areas of challenges creating frictions:
Education: A general lack of education and awareness of what is possible to make their business more sustainable. Making the analogy to the 2000s, sustainability feels like the new digital. Everyone has to learn a new way of doing business.
Partnerships: Finding the perfect alignment between internal objectives (often set top-down) and the agenda of potential partners is currently an extremely difficult and time-consuming process.
Financing: Financing cross-company initiatives is seen as complex and risky given that the payout is often more in the mid-term and there is often a lack of transparency in projects ROI.
We believe the solution is radical transparency and trust across the ecosystem. So we set out to build a community to create it.
What we are building
ftprint is looking to build the sustainability OS (Operating System) for businesses. A single source of truth for consumer brands impact, allowing to coordinate their sustainability efforts and unlock the societal and economic potential of responsible business. ftprint brings together all the partners of the ESG ecosystem and provides a trusted platform to facilitate partnerships for positive impact.
Our first step towards this ambitious goal is to build the world's largest database of sustainability solutions and make it available to everyone owning a business who wants to get inspired.
Looking to contribute?
We are growing our community of experts passionate about having an impact. We are also looking for contributions to our impact database. You can add your solution here.