Why we started building the Graph

We talked to many business professionals wanting to steer their companies towards a more positive impact on the world. Some were passionate about the environment, others about social causes. All of them were eager to learn more and discover more, relevant ways for their business to do better. But none had the time to properly explore new opportunities, especially in smaller companies.

To help create transparency on the "what is possible", we started building the sustainability open graph.

What is the Sustainability Open Graph

The Sustainability Open Graph has the ambition to be the largest and most up-to-date database of solutions and initiatives a brand can embrace to improve their impact. As we add more solutions to the database through individual contributors or members of the ftprint team, we take great care in classifying the information to be able to curate the most relevant solutions for each business, either through advanced filtering or (in the future) personalized recommendation for each business.

We made this database free to access and to contribute to. All solutions can be accessed straight from our solution directory here.

Assembling a team of expert reviewers

While building this repository of knowledge, we realized that transparency was not the only obstacle to better partnerships. Starting with the consumer, there are real trust challenges related to overall impact measurement and how it is communicated to stakeholders. It is all too easy to offset and buy renewable electricity while making no contribution and effort on the base business!

To help alleviate this trust problem, we started building a community of industry expert with a deep knowledge of what works and what doesn't. Those experts will progressively provide a comprehensive review on impact solutions which will be visible to all members of the ftprint community. We ambition that those expert reviews will play a critical role in helping businesses decide where and with who they should invest their time moving forward.

Contribute to the graph

We are building the graph with an open philosophy and want to allow everyone to contribute. Therefore we welcome all your inputs, you can submit partners or projects through our contribution form here.